规模养猪户智慧农业技术采纳意愿的决定因素:基于互联网普及的视角
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国家社会科学基金项目(21BGL157)


Determinants of the willingness of large-scale pig farmers to adopt intelligent agricultural technology: based on the perspective of Internet popularization
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    摘要:

    为推进智慧农业技术普及,本研究使用湖北省规模养猪户的调研数据,应用倾向得分匹配法(PSM)分析互联网使用对规模养猪户智慧农业技术采纳意愿的影响效应,并在此基础上应用Probit模型进行异质性和影响路径分析。研究发现:(1)互联网使用会显著提高规模养猪户对智慧生产技术、智慧管理技术、智慧服务技术和安全追溯技术的采纳意愿,且效应大小排序依次为智慧生产技术>智慧管理技术>安全追溯技术>智慧服务技术。(2)互联网使用对规模养猪户智慧农业技术采纳意愿的影响具有异质性:从年龄来看,新一代规模养猪户倾向于采纳智慧生产技术,老一代规模养猪户倾向于采纳余下3种技术;从学历来看,较之于高学历规模养猪户,互联网使用对低学历规模养猪户4种技术采纳意愿的影响均更大;从经营规模来看,小规模养猪户倾向于采纳安全追溯技术,大规模养猪户倾向于采纳余下3种技术。(3)使用互联网能够通过提高规模养猪户对智慧农业技术的技术认知和价值感知间接正向影响其采纳意愿。

    Abstract:

    This article analyzed the effects of Internet usage on the willingness to adopt intelligent agricultural technology among large-scale pig farmers by using the survey data of large-scale pig farmers in Hubei Province and the propensity score matching method in order to promote the popularization of intelligent agricultural technology. On this basis, the Probit model was used to analyze the heterogeneity and influence paths. The results showed that the use of the Internet significantly increased the willingness to adopt intelligent production technologies including intelligent management, intelligent service and safety traceability among large-scale pig farmers. The effect was in the decreasing order of intelligent production technology, intelligent management technology, safety traceability technology and intelligent service technology. The impact of Internet usage on the willingness to adopt intelligent agricultural technology among large-scale pig farmers was heterogeneous. In terms of age, the new generation of large-scale pig farmers tended to use intelligent production technologies, and the older generation of large-scale pig farmers tended to use the other three technologies. In terms of educational background, Internet use had a greater impact on the willingness of low-educated pig farmers to adopt the four technologies compared with high-educated pig farmers. In terms of business scale, small-scale pig farmers tended to use safety traceability technologies, while large-scale pig farmers tended to use the remaining three technologies. The use of the Internet can indirectly and positively affect the adoption willingness of large-scale pig farmers by improving their technical cognition and value perception of intelligent agricultural technology.

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何可,朱润,罗斯炫.规模养猪户智慧农业技术采纳意愿的决定因素:基于互联网普及的视角[J].华中农业大学学报,2022,41(3):69-78

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  • 收稿日期:2022-01-23
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  • 在线发布日期: 2022-06-15
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