Renmin University of China
Agricultural production outsourcing has increasingly become an important way to promote large-scale agricultural management. At present, the main problem faced by farmers in the outsourcing of production links has changed from "whether to participate" to "the degree of participation". For this reason, based on the field survey data of wheat growers in Linyi, Shandong, this paper uses a censored regression model to conduct an empirical analysis of the reasons why farmers ’s subjective outsourcing willingness and objective outsourcing are very different. The conclusions show that the main reason for the huge difference is the information asymmetry, the contradiction between supply and demand, and the difference in farmer""s land endowment. These findings provide a useful reference for promoting the balance of supply and demand in the agricultural social service market.