Based on the theoretical perspective of new-quality productive forces，this study selects typical cases of rural live commerce to explore the composition of the entrepreneurial ecosystem and its mechanism in empowering rural entrepreneurship through in-depth interviews，text analysis，and case comparison.The research reveals that the rural live commerce entrepreneurial ecosystem is a complex system comprising core actors，associated participants，and external entrepreneurial environment.Unlike traditional rural e-commerce，live commerce primarily empowers rural entrepreneurship through four pathways：technological embedding，market linking，resource integration，and value creation.It combines the various elements of the entrepreneurial ecosystem into an interactive and collaborative synergy，effectively addressing issues such as information asymmetry and lack of trust，thereby stimulating the vitality and potential of rural entrepreneurship，as well as driving the development of rural industries.Based on these findings，this paper proposes strategies such as enhancing digital skills training，promoting the cultivation of local entrepreneurial culture，constructing a sound profit distribution system，and improving supporting infrastructure construction，so as to provide theoretical guidance and practical references for the healthy development of rural live commerce and rural revitalization.