Under the background of the sustained deepening of the rural revitalization strategy， rural Internet celebrities are a newly emerging group in the rural areas who are deeply mediated by the media. Their spontaneous or conscious cultural construction has positive significance for the revitalization of rural culture. Through judgmental sampling， 251 valid samples were selected from Tiktok platform to examine the values and limitations of rural Internet celebrity in constructing contemporary Chinese rural culture， and to provide guiding suggestions. The research found that in terms of identity， rural Internet celebrities are mainly composed of “local” farmers. As pioneers in the digital media era， they take the lead in establishing the narrative subject status of farmers in the construction of contemporary rural culture. In terms of content， the huge amount of media texts produced by rural Internet celebrities in the new media space records and shapes the contemporary Chinese new rural culture. In terms of significance， the discourse of rural Internet celebrities constructs a new meaning of rural culture from the aspects of individual consciousness， lifestyle， human relations and rural ontology value. At the same time， the development process of rural Internet celebrities also reveals limitations such as insufficient continuous production capacity of the production subject， increasing trend of vanity of content and themes， and existence of many conflicting discourses of values. In view of this， it is recommended to strengthen public training services to enhance the independent production capacity of rural Internet celebrities； regulate the platform algorithm and click volume and allocate more clicks to real rural themes； encourage more agricultural scientists and technicians to enter the new media space， forming information content and value hedging mechanisms， thereby guiding the healthy development of rural internet celebrities to facilitate the revitalization of rural culture.