Attention is a scarce resource， and the development of social organizations is closely related to leadership attention. As a grass-roots social service organization that has attracted widespread attention in the practice of rural revitalization， the social work service stations in rural areas are gradually emerging and gaining the attention of grassroots governments. Taking Yulu Social Work Service Center as an example， this paper analyzes the leadership attention in the context of the development of social work service stations in rural areas from two different dimensions， the longitudinal development dimension and the horizontal development types. From the longitudinal development dimension， the analysis shows that leadership attention has gone through three stages： individual attention， group collaboration and institutional construction. Accordingly， the social work service station in rural areas has also gone through three stages： sporadic appearance， gradual diffusion， and standardized development. From the horizontal development dimension， depending on whether the attention mainly comes from the superior supervising authority of the civil affairs department or the superior government department， leadership attention of social work service stations in rural areas can be divided into three categories： closeness，alienation and interrelation. The finding of the study shows that social work service station in rural areas can achieve sustainable development only if the simultaneous attraction of institutional leader attention and the interrelation type of leader attention has been applied. For this purpose， improvements should be conducted in both the government department and the social work service station. On the one hand， it is necessary to improve the relevant leaders’ cognition of the construction of the social work service stations. On the other hand， the work of social work industry must be effective in the construction of social work service stations in rural areas.