County marriage market serves as an important platform for the distribution and coordination of local marriage resources. The social stratification in rural areas has led to the differentiation of the marriage market, resulting in the formation of the marriage hierarchy based on personal ability and family background. Opportunities for marriage and love tend to concentrate at the upper level, while fierce competition characterizes the middle level, and the probability of marriage and love is slim at the lower level. Research on the dating practice of rural youth in S County in southern Henan during the Spring Festival shows that the modern blind date model is a strategic practice for rural youth to navigate the challenges of marriage. It combines “free love” with the traditional blind date system， and autonomy of marriage and love with emotional experience as the core is being strengthened. In the field of blind date， the rationalization of mate selection order and the barrier of institutional identity have constructed a hierarchical “blind date circle”. There are significant differences in the power and scope of matchmaking choice of rural youth inside and outside the establishment. Under the influence of urbanized practice and consumer culture， the blind date of rural youth is linked to material consumption. Economic conditions are not only an important condition for young men to participate in the marriage market competition， but also the ultimate measure of masculinity. The interaction between men and women mostly adheres to traditional gender roles， and there is a cultural preference for “male wealth and female appearance”. The marriage practices of rural youth exhibit a strong tendency of urbanization. The marriage house in the county serves not only as a fundamental factor in the dating market，but also an important way to realize individual urbanization.