Abstract:The implementation of the national rural revitalization strategy literally requires higher education is extended to rural areas and provide necessary intellectual support for rural revitalization.From the perspective of popularization and rural revitalization of higher educationand in pursuit of the theoretical logic of the development of rural higher education,this paper argues that developing universal higher education in rural areas follows logic of culture,society,education and fairness.It will help accelerate the process of popularization,build a learning society,boost rural revitalization and support urbanization development.Accordingly,this paper puts forward the practical strategies of promoting the development of rural higher education from four aspects,namely:the government scientific planning in establishing the rural higher education system;the colleges and universities’ expansion of rural education and innovation of rural higher education models;the society’s active participation in running schools to create conditions for rural higher education;the public integration into the learning society and acceptance of lifelong education.