Abstract:Currently, it is a major social concern that how the new rural collective economy can better contribute to the Rural Revitalization Strategy and promote the modernization of agricultural and rural by 2035. Based on the analysis of the attribute of rural collective economic organizations as clubs, the community closure of collective members and the diversification of paths, this paper constructs the development logic diagram of the new rural collective economy, focusing on the game between strong government intervention and free market operation, the combination of internal asset management mode and external factor management mechanism, and the balance between long-term and short-term interests in income distribution and collective accumulation. It is proposed that the new rural collective economy in 2035 will present the development concept of openness, inclusiveness, co-construction and sharing, the development path of innovation and integration, mutual benefit and win-win, and the development form of dynamic evolution and keeping pace with the times. In this regard, this paper believes that we should formulate a long-term development plan, build a risk prevention mechanism, and scientifically determine the income distribution to meet the new requirements of development.