Taking Shandong Province as an example， the policies on the intensive use of urban and rural construction land were retrieved from the big data platform， and the quantitative text analysis was conducted. Moreover， the multi-index evaluation method was adopted to measure the level of intensive use of urban and rural construction land and a quantitative model of the policy was constructed to evaluate the implementation effect of the policies on intensive use of urban and rural construction land in Shandong Province during 2007-2017. The research results showed that the objective intensity of urban and rural construction land use policies in Shandong Province was high， the overall policy strength was relatively low， and there were few policies closely related to intensive land use. Moreover， there were more obvious regional differences in the level of urban and rural construction land use intensification， with the level of intensification being higher overall in the eastern coastal regions and central developed regions， and lower overall in the less socio-economically developed regions. Thus， the implementation effect of the relevant policies needs to be further improved， with policy intensity and policy tightness contributing more significantly to the policy implementation effect than the intensity of policy objective. It is suggested to comprehensively improve the authority and clarity of objectives of the policies on the intensive use of urban and rural construction land， allocate properly the intensity of financial support， and give full play to the vitality of the land market， so as to enhance the effectiveness of policy implementation in all regions.