Since the reform and opening up，the Land Administration Law has been amended four times， and the rural collective commercial construction land has undergone a transformation from being banned from the market， and being listed on a pilot basis， to being fully listed，which is the result of the interaction between the mandatory and induced institutional changes， with the policy goal orientation of “returning power to the people” and “giving benefits to the people”. However， there are still institutional barriers such as incomplete property rights system，inadequate distribution mechanism for value-added returns and insufficient synergy in reform. To achieve the ultimate goal of reforming the land for rural collective commercial construction and state-owned construction land with “the same land， the same right and the same price”. we need to crack institutional barriers and expand the scope of reform on the basis of correctly handle the relationship between “public welfare” and “business” of rural collective commercial construction land. This has led to four recommendations for the market entry of rural collective commercial construction land. First， based on the compatibility of rural revitalization-orientation，rural collective commercial construction land should be subordinated to the spatial planning of the national land. Second， based on the strategic level of guaranteeing national food security，rural collective commercial construction land should serve to strengthen the control of non-agricultural and non-grain growing tendencies of arable land. Third， expand the scale of market entry for rural collective commercial construction land based on the construction of institutional mechanisms for the integrated development of urban and rural areas. Last， improve the method of distributing the revenue from the market entry of collective commercial construction land based on the construction of mechanism for sharing the land value increment from land of interest subject.