In recent years the high bride price is common， and the role of macro level can’t be ignored in the process of bride gifts rising. Based on labor compensation and property transfer theory， this paper takes the rural areas of Hebei province as an example， reveals the structural factors of the bride price increasing from the perspective of mechanism change and explains the reinterpretation of the significance of bride price by relevant actors brought by mechanism change. After the founding of the PRC， the orientation of China’s labor system changed from patriotic labor motivation to self-motivation， and the orientation of the consumption system changed from patriotic economy to consumerism. Hence， the material basis of the increase in bride price is the improvement of personal income and consumption level， which creates a gap between individuals， and bride price becomes an important source of bridging the gap between income and consumption； the psychological basis for the increase of bride price is that the pursuit of personal income and consumption become a reasonable demand and bride price has become an important source to meet the demand. The transformation of the two mechanisms promotes the transition from ritual to secularization of the bride price， which bears the compensation function of labor income difference and the transfer function of consumption ability. The high bride price is not only the result of individual subjective choice， but also the result of the construction of social mechanisms， which needs to be understood from a macro and comprehensive perspective.