Abstract:Based on the multi-case study of rural clan practice in Sichuan,Jiangxi and Henan province,this paper discusses the current situation of rural clans in China. This study found that under the background of rural social mobility and stratum differentiation in China’s modernization,the operation of rural clans presents the practical logic of Zuyin competition. With the expansion of individual economic rationality,the Zuyin imagination in the peasants’ world of meaning has an obvious marketing trend. The awareness of comparison and competition is gradually embedded in kinship,and with “self” as the unit the vertical diachronic and horizontal synchronic Zuyin competition has become the main content of competition in the peasants’ world of meaning in China. In this process,the clan event carrying the Zuyin symbol has become the basic carrier of the current rural clan operation,and the mechanism of “event solidarity” periodically activates the network of blood relations,creating opportunities for the communal reproduction of folk beliefs. The mainstay clansman,which is the main stable participant in the Zuyin competition,and the local economic opportunities that affect the size of the clansman,directly affect the local clan order and the intensity of Zuyin competition.With the increasing prevalence of Zuyin competition,guiding the positive development of rural clans should become the focus to improve the rural governance system of three governance integration in the new era.