Abstract:Based on the realisty of deepening non-farm employment in China,the impact of willingness to farm on the farmers’adoption of organic fertilizer technology was explored empirically through the propensity score matching method (PSM),using data from 753 sample farmers in five counties (districts) in Hubei province.Results show that the willingness to farm has a significant incentive for farmers to adopt organic fertilizer technology,which infers that the higher of the willingness to farm,the more likely for farmers to adopt organic fertilizer technology.When it comes to the same level of the willingness to farm,there exist some differences in farmers’adoption behavior caused by scale adjustment expectations.The probability for the farmers’adoption of organic fertilizer technology will get down as the reduction of the scale adjustment expectations,and on the contrary,the probability will grow as the increase of the scale adjustment expectations.Study also reveals that there is a significant positive effect of willingness to farm on the adoption of organic fertilizer technology for younger farmers,those with higher household income,a larger household labour force and a larger area of arable land.Therefore,it is suggested that differentiated technical training and promotion should be carried out for farmers,and priority should be given to the promotion and application of organic fertilizer for relatively large-scale growers and other subjects.