The construction of village publicity based on the expansion of public space and the cultivation of public spirit is the key to the remolding of local values.In the process of regression from idealization before the reform and opening up to rationality after the reform and opening up,there is a dilemma of the decline of the traditional public space and the entry of the modern public space and the periodic lack of the public spirit; therefore,it is urgent to realize the real transformation in the collaborative governance of villages and joint efforts.Strengthening the coupling and progressive effect of village publicity on the cultivation of new farmers can help farmers to regain confidence in agriculture and countryside.Strengthening its coordination and linkage effect on the construction of harmonious villages can help farmers to unite other than separate so as to facilitate the great cause of rural revitalization under the concept of co-construction,co-governance,sharing,win-win and common prosperity.