The rural revitalization strategy is a new guide to solving the three-agricultural problem in the new era and a new strategy for overall governance,and the revitalization of rural culture is also part of rural revitalization.Explaining the coupling of multiple values of rural cultural revitalization and rural revitalization from the perspective of cultural governance,this paper finds that rural cultural industry revitalization and industrial prosperity target coupling,rural ethical cultural rejuvenation and rural civilization goal coupling,rural autonomous cultural reconstruction and governance effective target coupling,and the rural farming culture rejuvenation and the ecological civilization goal coupling.It is further proposed that the rural public cultural service system should be optimized,the rural farming culture inheritance system should be improved,the rural modern cultural industrial system should be constructed,and the rural modern cultural governance system should be innovated to accelerate the rural cultural revitalization.The implementation of the revitalization strategy provides cultural driving force and spiritual motivation.