Consumer’s subjective blame attribution is a better predictor of damage of agricultural product harm crisis(APHC) on related firms or organizations. Based on both qualitive and quantitative methods,this paper aims to investigate the structure and consequence of consumer’s blame attribution. The result shows that compared with lack of ability,lack of effort causes more negative corporate attitude and government trust. Attribution to both government and corporate will lead to the negative attitude towards corporate. Government trust decreases only when APHC is attributed to government rather than to corporate.