Abstract:The premise of precise poverty alleviation is to know the real reasons of farmers' poverty.Excessive ritual consumption spending has become the new factor influencing the poverty of farmers’ household,which is reflected in branding of survival consumption,rigidization of wedding and funeral ceremony waste and competitiveness of conspicuous consumption.Unreasonable consumption competition distorts the consumption structure of family,which causes insufficient family accumulation,inadequate intergenerational support,low cycle of family reproduction and interior conflict,limited development potential and consumption poverty.Consumption poverty is the result of consumption of urban and rural integration and economic and cultural conditions in the village.The demonstration effect of urban consumption behavior on rural areas has changed the aesthetic taste of farmers and improved the absolute cost of farmer’s living standard,while spending competition disorder inside the villages increases the relative cost of farmer’s living standard.Therefore,poverty alleviation should focus not only on income increase,but also on spending reduction.It is necessary to change the poverty alleviation thoughts,advocate cultural poverty alleviation,promote the liberation of people from poverty through consumption so as to realize the precisenss of poverty alleviation.