农户权力对合作农业企业信任、关系承诺的影响
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国家发展和改革委员会项目“罗定市主要农产品质量安全可追溯公共服务平台建设”( 发改投资[2014]1279号);国家留学基金资助项目(留金发[2013]3018号);农业部软科学项目“深化农村土地制度改革研究”(D201437)。


Impact of Farmers’ Power on Cooperation Agribusiness’Trust in and Relationship Commitment to Farmers
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    摘要:

    选取“公司+农户”组织模式中的公司为调查对象,收集202份样本数据,采用结构方程模型实证探讨农户五种权力使用对农业企业信任、关系承诺的影响。结果发现,公司信任农户显著正向影响公司对农户的关系承诺;农户对公司不同权力运用对公司信任及承诺农户产生影响是存在差异的:专家权、参照权和合法权与信任之间正向关系显著,奖赏权和强制权对信任的负向关系显著,专家权与关系承诺之间正向关系显著,参照权、合法权与关系承诺之间正向关系并不显著,强制权与关系承诺之间负向关系显著,奖赏权与关系承诺之间关系不显著,且存在一定程度的正面影响。建议农户在和公司合作中,可以使用媒介权力和非媒介权力来协调农户与公司之间的关系,可使用农户专家权、参照权和合法权来培育公司对农户的信任,避免使用农户奖赏权和强制权,而提升公司承诺农户则可以使用农户专家权,但应用中尽量避免使用农户强制权。

    Abstract:

    Selecting companies of “company+farmer household” organization as respondents,this study used 202 sample data from companies with the application of SEM,it empirically explores five kinds of powers utilized by farmers and their influences on agribusiness’trust in and relationship commitment to farmers.The results reveal that company’s trust in farmers has significant positive influence on company’s relationship commitment to farmers.What’s more,there exists differences among the impacts of different powers used by farmers on company’s trust and relationship commitment.Expert power,referent power and legitimate power have significantly positive impacts on company’s trust in farmers.The negative impacts of reward power and coercive power on company’s trust in farmers are significant.The positive impact of expert power on company’s relationship commitment to farmers is significant.Referent power and legitimate power have significantly positive impacts on company’s relationship commitment to farmers.Coercive power significantly influences company’s relationship commitment to farmers.The impact of reward power on company’s relationship commitment to farmers is not significant,on the contrary,there exists positive impact to some extend.In the cooperation with company,the farmers could use mediated power and non-mediated power to coordinate the relationship with company.Farmers’expert power,referent power and legitimate power could be used to cultivate company’s trust in farmer while farmers’reward power and coercive power should be avoided to use.On the other hand,for promotion of company’s relationship commitment to farmers,farmers’ expert power could be used whereas the application of farmers’ coercive power should be avoided.

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符少玲,王晓海,严燕美.农户权力对合作农业企业信任、关系承诺的影响[J].华中农业大学学报(社会科学版),2015(5):59-65

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  • 在线发布日期: 2015-07-21
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