Abstract:The effective dissemination of Chinese dream is the key point in cultivating local consensus and enhancing the cohesion and centripetal force in rural community.The institutional consensus,social consensus and valuable consensus of dissemination constitute the consensus basis for “Chinese dream” to propagate in the rural community.The changes of communication context,broken propagation network and self-interested farmers all restrict the effective dissemination of Chinese dream in rural community.Therefore,we should follow the basic principles of Chinese dream dissemination in the rural society,excavate traditional cultural resources,perfect interest-expressing mechanism,and improve the relationships between the cadres and masses.In addition,modern media technology is also widely used to optimize communication channels and paths.Consequently,the spiritual belief,faith and moral values of rural people will be reshaped,and common ideals will be promoted to endogenously grow in rural community.