Based on the survey data of 297 farmers from 11 counties(cities) in Sichuan province,this paper uses Logistic model to analyze the factors influencing farmer’s willingness to participate in standardization production.The result shows that farmers’ognition degree of agricultural standardization,concurrent industry degree,proportion of planting income in total household income,market expectations of agricultural product,government’s supporting policies,degree of difficulty for farmers to get information,standardization promotion and training,the road traffic conditions are significant influencing factors on farmers’ willingness to participate in agricultural standardization production,among which degree of concurrent industry has the negative imapct on farmer’s willingness,while government’s supporting policy and standardization promotion and training are the most obvious influencing factors.Therefore,this paper puts forward some corresponding suggestions,which includes strengthening propaganda,promotion,training and technological service,increasing the investment in rural infrastructure construction,optimizing the allocation of land resources,expanding the market of agricultural standardization products and strengthening the construction of standardization talent team.