Based on such research methods as visits,survey and individual interview，this paper investigates the current situation of “Happy Village” construction in Zigui county,Hubei province and finds that this construction project can not only bring hopes for rural public reproduction but also improve public participation,activate public welfare undertaking,flourish public culture and purify rural atmosphere.In view of the degradation of traditional rural commonality,this paper analyzes the internal logic of reproduction of rural commonality in the construction of “happy village” from administrative measure, benefit effects and village memory.Therefore,this paper proposes that the internal root of rural public reproduction depends on good connection between perfect institutional design and the masses’ immediate demands and adds the adhesive function of village memory.