Based on the questionnaire survey from farmers’ willingness to accept in four cities of Hubei province,this paper uses Logistic model to analyze the influencing factors.The result shows that farmers’ average willingness to accept is 1013355 yuan/hm2,and five factors have significant influence on their willingness:the previous compensation level,the difference of non-agricultural income before and after land expropriation,the difference of food expenditure before and after land expropriation,the expected income of land and the cognition of the land function.Therefore,this paper proposes that “to close the gap between the actual compensation and farmers’ willingness to accept” is the important direction of land expropriation reform at the present stage.