Based on the data from field research in Zhangwan district of Shiyan and Dan Jiangkou area,this paper studies farmers’ willingness to pay for forestry ecological benefits and its influencing factors by using logist model.The result shows that farmers’ willingness is influenced by farmers’ personal characteristics,household features,farmer’s cognition of forest ecological benefits and compensation policies and so on.Farmers’ willingness to pay is positively related to educational background,responsibility as village cadres and participation in forestry trainings;while it is negatively influenced by interviewed farmers’ sex,age,non-forestry employability skills and proportion of non-labor force; no significant influence is shown from factors such as proportion of farmer’s forestry income,the compensation for protecting forestry eco-environment and influence of existing policies on household forestry income.Accordingly,this paper puts forward some suggestions on how to improve farmers’ willingness to pay,such as to raise the farmers’ awareness of importance of forestry ecological benefits; to improve farmer’s educational level; to increase household income; and to enhance investment in construction of public service facility in forest villages.