Based on 131 samples collected by field survey in Yangling and its surrounding areas,this paper chooses two agricultural industrialization operational models (AIOM) of “company + farmer household” (CFH) and “company + farmer professional cooperative + farmer household” (CFPCFH) and uses Logit model to econometrically analyze the influencing factors of farmers’ participation willingness to two AIOMs.The result shows that farmer’s satisfaction degree to farmer professional cooperatives,agricultural skill training and its service frequency and farmer’s specialization degree have a significant effect at 1% level on farmer’s willingness to participate in AIOM,government support is at 5% level,and the farmer’s recognition degree to AIOM is at 10% level.Finally,this paper puts forward some suggestions on how to strengthen the construction of farmer professional cooperatives,establish the diversified agricultural skill training system,popularize the knowledge of agricultural industrialization operation and farmer’s cooperative and further intensify the governmental support for agricultural industrialization operation.