Based on literature review,this paper summarizes the general mode of enterprise social responsibility and points out that social responsibility of enterprise comes from cognition,interpretation and behavior of enterprises.Therefore,this paper takes village construction of Dongjin Agriculture for example and explains the constructive behavior of Dongjin Agriculture by using indentity orientation and finally this paper gets three enlightenments:matching of social responsibility and industrial features,reciprocity of enterprise development and local economic and social development and establishment of communicative methods and enterprise legality.