As rural society changes from traditional society to modern society, old-type farmers’ cultural traditions, such as production method, life style and ideological concepts all fade away and start the changes to modern mode. Accordingly, farmers’ new cultural demands show such tendency as multiaspect, multi-pattern and high-level, including culture for science and technology adapting to modern agricultural production, advanced moral culture adapting to contemporary civilization, mass leisure culture close to farmer’s demands and institutional culture protecting farmer’s rights and interests and rural stability. Therefore, it is important to guide farmers to choose appropriate culture with advanced consciousness ,use advanced culture to guide farmer’s cultural demands, use excellent traditional culture to strengthen the bottom of farmer’s cultural demands and use the latest culture for science and technology to upgrade the level of farmer’s cultural demands, which is not only the intrinsic needs for farmers to develop themselves but also the urgent demand to coordinate the development of rural society.