Based on the survey data from 152 households in China’s citrus main production region, this paper uses Logit model to positively analyze the planting intention of citrus growers. The result shows that the growers’age，technical training，the number of years in citrus cultivation， knowledge of price information have significant impact on citrus grower's intention to plant citrus.Therefore, in order to improve citrus grower's intention to plant citrus，the government should provide technical training and timely information for citrus growers.