Based on the web review text, this paper, from two aspects of locality and operation and management model, makes a comprehensively comparative analysis on service quality of 30 high-star hotels in Quanzhou and Xiamen. The result shows that some problems still exist, such as poor service quality, distinct differences between regions in service quality and lower-level collectivization of hotel industry.Therefore, this paper puts forward several relevant suggestions on how to enhance the service quality in hotels from the following aspects: focusing on key quality point,improving accommodation, reducing regional differences, promoting the customers’ satisfaction,learning from advanced management model and proceeding collectivization management.