Understanding consumers’ purchase intention of GMF as well as its influencing factors will help governments and enterprises make relevant decisions. Based on the survey data of consumers in Chongqing, this paper ,using logistic model, analyzes the factors influencing consumers’ purchase intention of GMF. The result shows that consumer’s gender, age, educational background and some other personal characteristics, the degree of participation in the food shopping, the degree of awareness of GMF, concerns about food safety, and reliability on scientists doing GM——related research obviously affect consumer’s purchase intention of GMF. Furthermore，this paper suggests that it is essential to strengthen the propaganda of GMF, enhance the communication between scientists and the public, strengthen the monitoring of GMF and improving the public faith so that consumer’s awareness and purchase intention of GMF can be greatly improved.