Based on mass customization and customer retention theory,this paper combines CRM with customer consumption emotion to build twodimensional structure model,and then combines the dynamic customer relationship management with the three stages of customer consumption emotional and customer loyalty to build threedimensional structure model.This paper made a study on the dynamic model of customer retention under the mass customization services and analyzed the different characteristics and influencing factors of customer loyalty and customer consumption emotion in different stages of customer relationship management.Finally,this paper illustrated the operation mechanism of this model.