转基因食品信息对个人态度和行为影响的实证研究
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Empirical Study on Effect of GMF Information on Individual Attitude and Behavior
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    摘要:

    通过接受他人的信息使态度发生改变,是大众传播学领域说服理论的内涵所在。采用控制实验的方法,通过让被试接触一定数量的转基因食品信息,来观察和测量被试对转基因食品的态度和行为是否发生改变。随机选取200名大一新生参加了实验,分为实验组和控制组,实验组要求观看一组转基因食品信息PPT材料,控制组用于对比观察。结果证明信息的态度倾向能够显著引起被试态度和行为的改变,而信息提供者身份在这方面的影响并不突出,态度改变与行为改变之间呈现弱相关的关系。

    Abstract:

    The connotation of convincing theory is to change the attitudes through accepting other people’s information.This paper used the control experiments method,through exposing the subjects to some GMF information,to observe and measure whether or not the attitude and behavior about GMF will change.200 freshmen were randomly selected to participate in the experiment.These students were divided into experimental group and control group,the experimental group was asked to read a set of PPT materials about GMF and the control group was used for comparative observation.Results showed that the tendency of information attitude will lead to the significant changes in attitudes and behaviors about GMF.Meanwhile,the impact of the identity of information providers is not obvious,and the relationship between the attitude change and behavior change is weakly related.

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彭光芒,尤永,吕瑞超.转基因食品信息对个人态度和行为影响的实证研究[J].华中农业大学学报(社会科学版),2010(3):13-18

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