China has made great achievements in scientific research of Super Rice Variety(SRV).However,converting the new rice variety technology into practical productive force will depend on farmer’s adoption of new variety.Based on the survey in Wuxue,Suizhou and Xiaogan of Hubei province,this paper analyzes the behavior and influencing factors of farmers’ adopting SRV. The results showed that six expository variables have the positive influence on farmer’s adoption of SRV:the highest educational background of family farming members,per capita annual income of the family,rice planting area,proportion of family members engaged in farming,attitudes toward agricultural subsidy and requirements of new variety.