Finance supports rural consumption in direct and indirect ways.Their correlation is comparatively strong.Since the founding of our nation,the rural finance has played a big role in activating the rural consumption market and raising consumption level.However,our country’s rural financial system is not perfect:financial products are short of innovation,policy is not sound,and financial service is of low quality.So the rural consumption lacks in financial support.We must enlarge domestic market,especially the rural consumption,and build the financial support system of rural consumption by improving the financial network,innovating financial product,strengthening the construction of rural financial environment,improving the policy support and self-construction and so on.