Communication theory is a basic course of advertising specialty,which can establish the foundation for further comprehensive and thorough studies of other courses.In order to guarantee the teaching of communication theory scientifically and high effectively,the following three points should be paid much attention to : firstly,the specialty concern of the teaching idea of communication should always be persisted;secondly,the optimization and the conformity of the teaching content of communication should always be persisted;thirdly,the interaction and flexibility of teaching method should always be persisted.