A whole propagation process consists of series of propagandists,readers,information,mediums,information feedback and so on.Actually,there exist the lacks in the propagation process of academic journals of colleges and universities,which may make the spreading functions of AJCU differentiate and have a strong impact on the development and prosperity of journals.Therefore,it is advisable for the staff of academic journals to convert or transform such a consciousness as "Writer's Centre" and strengthen the propagation of academic journals among the readers,followed by exploiting the resources of AJCU and deepening services for readers,well and truly orientating different readers and transforming or renewing the viewpoint of "Authors mean readers." Additionally,a mechanism of feedback from readers should be established perfectly so as to remedy the lacks in the propagation process of AJCU.